The joy of writing the truth is pens are all used for the same thing – to write. But writing starts with an inspiration and the proper tools. And, in the world of fine writing instruments the perfect tool can be the inspiration. When you hold a perfectly weighted fountain pen tipped with a well calibrated nib, flexing with just the right touch, words will spring to life. Thick, inky lines of text will spin tales of faraway places, soaring music, daring deeds and well timed speeches. One of the finest inspirational brands is Cello pen products. This is a company that understands quality with a very broad range of pen styles.
Founded in 1995, Cello® Pens is India’s most recognized stationery brand and the leading manufacturer and distributor of writing instruments. Cello® started its journey in 1995 by manufacturing & marketing wide range of classic ball pens with imported tips and German inks. Focusing on innovation, high quality pens and leading edge technologies,
Cello soon became India’s most loved writing instruments brand over the years. In December, 2015, the French stationary major BIC® acquired 100 percent ownership in Cello® writing and the company was renamed as “BIC Cello (India)” Cello® pens are the No.
1 choice of the consumers in India, selling over 5 million pens every day! Cello® also exports a broad portfolio of products to North America Europe, Africa, Middle East and Asia.
Cello has expanded its magnitude to stationery products like:
BIC, the no. 2 worldwide leader in stationery combined with Cello®, the no. 1 indian writing instrument manufacturer, will help to accelerate growth of Cello pens in India and support its integration within the BIC Stationery Category, with a focus on investing in local manufacturing unit with high safety standard & quality.